It indeed will...possibly several lifetimes. Let's understand why.
We often praise Towson Watches for the handwork applied to their dials, the finishing of their cases, the regulation of their Swiss calibers…
These processes are all achieved at a very high-level. The time that goes into them, the premium feel and accuracy that results are why Towson Watches make for such valuable items. But one characteristic that often goes undermined is what we like to call - build longevity.
Will the craftsmanship hold up over time? Will the watch carry that same luxury appeal as it did when first acquired?
These questions are certainly not ignored by Towson’s watchmakers and we will get to how those questions are resolved later on. But to further reiterate the idea, a watch is meant to be worn and used at the end of the day. It’s the ability of a watch to serve as a mobile & purposeful art-piece that separates the horological medium from other categories.
The craftsmanship can be inspiring and one might crave a timepiece in the showcase. The embellishments applied to the instrument suggest that it is an asset to be held over time, sold again or passed along as a meaningful gift. But why should one have this assumption when the initial qualities and those embellishments likely won’t be maintained over time unless stored away as a piece of art?
Over the past two decades, we have seen sports watches enter the realm of luxury goods. The problem is…delicate craftsmanship and a sports lifestyle don’t go hand-in-hand. No matter the materials used and quality of composition, those intricacies and details will be jeopardy.
This isn’t to say that a sports watch shouldn’t be well-crafted and feature those embellishments, but they do have to be maintainable. Building serviceability and repairability into the design of a watch is the only way it can last forever.
This is why at Towson Watch Company, each watch is engineered with this idea of build-longevity in mind. The bezel can be removed from the case, the chronograph pushers can be removed from the midsection, the rhodium hour-markers are applied instead of stamped to the surface so the dial can be serviced in the future.
Most fine watches aren’t engineered with these considerations…but they really should.
